I served an integral role in the 2020 hiring campaign including art direction, visual design, copywriting, and photography.
Paired with the fresh and sprightly visuals was pithy, clever copy that combined slang and marketing messaging. Additionally, the advertising mediums chosen included Google SEM, Facebook, Instagram, and Snapchat. The careers webpage design was also consistent with the campaign since all ads directed users there. The goal was to increase applicants from the target demographic through compelling ads and messaging, and ultimately fill open healthcare positions.