The Messiah Lifeways website provides information for senior living residences, care options, lifestyle services, ministries, careers, giving, and more. Action points include contact, member, and booking forms, applications, as well as CTAs to 3rd parties.
During the pandemic, healthcare team members were in short supply so our team launched a hiring campaign targeting CNAs, NAs, LPNs, and more. I served an integral role including campaign design, copywriting, photography, visual design, and web design. The careers page was of vital importance since digital ads and other communications were directing users there. It needed to be consistent with the campaign’s visual design and functional so that users could apply for roles, see hiring events, and find information about benefits.