Using data from heatmaps and page traffic, we performed a site audit and presented our findings with the client. One salient finding was poor navigation. In redesigning the information architecture, we made a crucial improvement in adding descriptive level one’s, such as “infrastructure” and “agriculture” for their products. This was in contrast to their existing and ambiguous “products” label.
A core requirement of hotel templates was author-ability. In other words, content authors needed to leverage the design for their unique hotel content. The challenge was creating components and layouts that could serve this purpose. Design needed to be flexible to account for unique content needs while retaining boundaries to ensure solid user experience.